Website redesign is just like web design but with a twist: you already have a web presence. This brings a couple new factors into the mix, namely:
- Existing site branding and structure
- Search engine reputation
- Current conversion rate
Our website redesign Lancaster PA package takes all of these factors into account when redesigning your site.
Your Existing Presence
If you already have a website, you already have a color scheme and content. The first step in the website redesign Lancaster PA plan is figuring out how much (if any) of your current branding you want to keep on your new site. Some clients want to keep the same basic layout and just update the look; others want to scrap the whole aesthetic and start again fresh.
Usually it's necessary, even if you just want some aesthetic updates, to re-code the site. Most old websites were built using coding standards that are severely outdated and cause major problems displaying on modern technology, especially mobile devices.
For example, HTML tables used to be a staple of web design, but now using tables is redundant and causes formatting problems on newer browsers.
With our website redesign Lancaster PA packages, you'll get a modern look and modern coding so your site will look great and work splendidly for years to come.
Search Engine Reputation
If your site has been around for a little while, you already have some trust in the eyes of the search engines.
With website redesign Lancaster PA plans, your search engine reputation will not only remain intact, but could also improve. A new website with clean coding is much easier for search engines to understand.
If you decide to add our SEO package to your website redesign Lancaster PA package, we'll improve your website's ranking by:
- Preserving page names
- Redirecting old pages with external links
- Optimizing new pages
You can easily boost your search engine traffic with a website redesign Lancaster PA package.
Conversion Rate
Most of our customers see an increased conversion rate after completing a website redesign Lancaster PA plan. There's a couple reasons for this:
- Better looking site
- More usable site architecture
- Contact form with fewer fields
Our internet marketers can help increase your conversion rate even more post-launch, but expect to see a few more contact forms rolling in on account of your website redesign Lancaster PA plan.
